Keyshia Cole is back.
Three years after reaching the Point of No Return, the R&B songstress resurfaces with 11:11 Reset, a tale of heartbreak and redemption following a public divorce.
Her seventh album, 11:11 boasts 11 tracks, including guest appearances from DJ Khaled, Remy Ma, French Montana, Young Thug, Kamaiyah, and Too $hort, as well as production from DJ Mustard, Danja, and Bongo By The Way.
Prior to unleashing the LP, Cole unveiled “You,” “Incapable,” “Best Friend,” and “Vault,” which are all scattered across the new album. Elsewhere, fans can hear “Unbothered,” “Right Time,” and “Emotional.”
During an interview with Rap-Up earlier this year, Cole explained the title’s significance. “For the past year, I’ve been seeing 11:11 constantly and to my understanding, you’re aligned spiritually with your destiny and everything that is meant to be in your life is happening at the right time,” she said. “The timing is right. Everything is right. Reset is definitely cohesive with that.”
11:11 Reset marks Keyshia’s first release on Epic Records after leaving Interscope. “I’ve been working on this album for a minute now, before I even signed to Epic,” she said. “It’s been a blessing to be able to have Epic on my team and me be on Epic’s team with L.A. Reid and Doug Morris. To have that support has been tremendous to me and the musical process has been awesome because they’ve contribute to that, as well. It’s just about realizing once you’re done with something, it’s time to move on and work on yourself and build yourself. That’s the whole vibe I felt during this process.”